The NonProfit Times - Texting To Give

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Texting To Give
Mobile fundraising not ringing off the hook

By Katrin Verclas

Mobile fundraising is taking off -- or so hopes the nonprofits looking for a new channel for people to give on the spot with a quick text message.

According to CTIA, the international association for wireless telecommunications, there are 270 million mobile subscribers in the United States, most with the ability to send text messages. Once considered a purview of the young, mobile subscribers between 35 and 54 are increasing their text messaging, according to ratings firm Nielsen. In 2007, just 37 percent regularly sent text-messages. It was up to 59 percent in 2008."