The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Email Open Rates, Click-Throughs, Average Gifts All Drop
Online gift amounts declined by an average $15 for all organizations, but local and state-based organizations really took it on the chin, with online gifts dropping an average $51, according to a study released today.
The segment nearly doubled the average overall growth for number of gifts, but the precipitous drop in average gift is a “big concern,” according to Marc Ruben, co-author of and vice president at M+R Strategic Services, in Washington, D.C."
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