BizBash Toronto | Super Bowl of Conventions Under Way in Toronto

BizBash Toronto | Super Bowl of Conventions Under Way in Toronto: "More than 4,300 association executives have converged on Toronto this week for the American Society of Association Executives and the Center for Association Leadership's annual meeting and exposition—which has been dubbed the Super Bowl of conventions. Although the convention is primarily about education and networking, A.S.A.E. president and C.E.O. John H. Graham said, 'Attendees are also scouting new meeting destinations for their organizations, and we estimate that about 20 per cent of our members will come back to Toronto for their own events.'"