onPhilanthropy: Articles: The Evolution of Pro Bono Service: What It Means for Corporations Today: "The evolution of pro bono service
Pro bono service has come a long way, beginning within the legal profession, which recognized early on that it is a great way to demonstrate a firm’s expertise and attract more business, while creating significant impact in the community. But, these services were largely being provided behind closed doors and measurement of impact and business value was not common practice."
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