Ideas That Work: Analyzing the Value of Special Events - Fundraising Well: "We have all had the experience of being in a meeting or having a discussion around a conference table when a well-meaning volunteer or board member suggests holding a new event to raise funds. The suggestion is usually prefaced with 'I went to...,' or 'The nonprofit down the street had success with...' and is usually followed by 'I think we should try it.'
Before agreeing, you need to consider whether your organization needs or can afford another special event. Special events have a place in every fundraising program. But nonprofits must evaluate the goals and objectives of each event to determine its value."
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