DON'T DROP THE BALL ON THE ANNUAL BALL - Association Bisnow - Washington

DON'T DROP THE BALL ON THE ANNUAL BALL - Association Bisnow - Washington: "Of course, there's an acronym for evaluating events: SMART. Gloria suggests first asking whether the event has a specific purpose, such as generating publicity, raising visibility, or bringing in new donors. Then, consider how you might define success and measure it. (Did media show up? Did donors increase their gifts?) Don't forget some sort of cost/benefit analysis to determine if those goals are achievable or realistic. 'You don't want to put yourself in hole,' Gloria says. Lastly, the timetable. Choosing the date is often one of the most difficult decisions,"