Tuesday, August 31, 2010

Campaign Spotlight - Foundation and MTV Hope Campaign Is ‘Dead On’ With Youths - NYTimes.com

Campaign Spotlight - Foundation and MTV Hope Campaign Is ‘Dead On’ With Youths - NYTimes.com: "The American Legacy Foundation in Washington, which sponsors the anti-smoking “Truth” campaign, is joining forces with the MTV cable channel for an initiative called “The Real World: Zombieville.” The project is based on “The Real World,” the long-running reality series on MTV that brings together a group of young adults to live in a house in locales that have ranged from Brooklyn to Hawaii to Paris."

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