How I wrote it... The Make A Wish Foundation prospect letter. | SOFII

How I wrote it... The Make A Wish Foundation prospect letter. | SOFII: "In the second of a series of interviews with leading fundraising writers, Harvey McKinnon talks with Fergal Byrne about a fundraising letter he wrote for the Make A Wish Foundation, Canada, in 2002. In this conversation Harvey tells how he wrote this letter and expands on his approach, paying special attention to the art and craft of writing and telling fundraising stories."