Back to front: a new twist on the sponsored run | UK Fundraising: "So I was pleased to see the different approach to fundraising taken by Irish athlete Sonia O’Sullivan’s at at this Sunday’s Bupa Great North Run.
She chose to be the very last competitor to start the half-marathon, and asked people to donate money to her chosen charities for every runner she overtook during the 13.1-mile race. By the time she had finished, she had overtaken 25,313 runners!"
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