Case Study: Corporate Social Responsibility in the US

Case Study: Corporate Social Responsibility in the US: "Historically, corporate responsibility activities within a corporation have been led by a single
department responsible for reporting, implementing initiatives and communicating activities within areas such as philanthropy, volunteerism and environmental affairs. Today, responsibility is increasingly embedded into core business functions and decisions, such as supply chain, transportation, engineering and marketing. Corporate responsibility experts are increasingly serving as resources for those functional decision-makers. Cramer says: “Companies are moving beyond philanthropy endeavours to look at corporate responsibility as a driver of innovation and competitiveness.”"