Two Blueprints For Successful Donor Retention

Two Blueprints For Successful Donor Retention: "Two Blueprints For Successful Donor Retention

By Mark Hrywna

Retention programs are designed to keep supporters engaged on an annualized basis, and some such programs can be the most effective strategy to improve lifetime value of donors, with the ultimate goal to grow the donor file, maximizing revenue and building long-term value."