Tuesday, November 15, 2011
What Matters: The power of yellow
What Matters: The power of yellow: It was a novel and generous idea. Yet it met with skepticism, particularly on the part of our eponymous founder. “What are we going to do,” Lance asked, “with the 4.9 million wristbands we don’t sell?” The Foundation’s president, Mitch Stoller, saw the potential and found support from board member, Mike Sherwin, who immediately grasped the power of the idea. “We’re going to need more than five million,” he predicted.