Wednesday, July 18, 2012
Does Your Organization Have “Relationship Capital?” - Resource Center - AFP
Does Your Organization Have “Relationship Capital?” - Resource Center - AFP: (July 17, 2012) Relationship capital represents the quality of your interactions and the bonds that you have developed with your donors, and it can indicate your position in their philanthropic priorities. With more competition than ever for charitable resources, investing in your relationship capital with donors and prospects can give your organization the edge it needs to stand apart from the crowd.
Subscribe to:
Post Comments (Atom)
1 comment:
This is definitly what many organizations are missing, new ways to strengthen their fundraising efforts. Mailing letters of intent to anyone that will listen just won't do it anymore. Any suggestions on how an organizationn can start developing a relatioship capital?
Post a Comment