Jean Case: Giving Tuesday -- What the Season of Giving Really Means

Jean Case: Giving Tuesday -- What the Season of Giving Really Means: Just when I could be a little discouraged about where all of this is going, I'm encouraged and inspired by a counter movement. A movement to redefine the season of giving, away from the emphasis on "sales, sales, sales!" and toward the true spirit of giving to others in a more meaningful way, especially those in need. Called "Giving Tuesday," this effort is designed to create a moment and build momentum for the season of giving back, in the same way that Black Friday, Small Business Saturday, or Cyber Monday kicks off the holiday shopping season. The Case Foundation is excited to join the UN Foundation, 92Y and more than 200 other organizations on Tuesday, November 27, to celebrate this special time of year and to highlight the exceptional work that so many nonprofits and social enterprises do to strengthen our communities during the holiday season and all year-long.