Monday, March 11, 2013

Marc Chardon: Nonprofit Trends: Flight to Quality

Marc Chardon: Nonprofit Trends: Flight to Quality: In my initial post of this year, I predicted that we won't be seeing much of an increase in charitable giving in 2013. In that same post, I attributed some of this to what I called a "flight to quality." So what does this mean, and why does it matter?

When I say "flight to quality," I'm talking about the observable trend of donors deciding to support fewer organizations, consolidating their giving with those that mean the most to them from a mission perspective, demonstrate sustainability and treat them well. I

No comments: