What Is The Watchdog Watching? | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits: This week the Chronicle of Philanthropy reported that members of the Direct Marketing Association are working on an official protest against the watchdog Charity Navigator.
At issue is Charity Navigator’s decision to challenge a longstanding accounting practice to count some of the money nonprofits spend in the course of fundraising as ‘program costs’ rather than ‘fundraising costs’.
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