Rachael Chong: The 10 Most Generous Marketing Geniuses

Rachael Chong: The 10 Most Generous Marketing Geniuses: This past fall, a group of marketers, led by the 92nd Street Y and the UN Foundation, created the first annual day of giving: Giving Tuesday. No single person owned the day and more than 2,500 corporations, non-profits, small businesses and consultancies participated to celebrate helping others. What launched as a small grassroots effort soon took on a life of its own and is now poised to grow far beyond U.S. borders.