Brian M. Carney: Pedaling for a Good Cause—But Why? - WSJ.com: I recently went on a 60-mile bicycle ride in the middle of the night. The venture resulted not from an existential crisis but from a charity challenge. By now the genre is familiar: A charity that promotes research into cancer or some other disease sponsors an event requiring feats of physical prowess or endurance. People sign up and seek sponsors, who agree to donate to the charity in exchange for—what, exactly?
This was the question I was asking myself as I pedaled, in increasing agony, through Sussex toward sunrise and the English coast.
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