How To Talk About Fundraising Costs | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

How To Talk About Fundraising Costs | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits: ike it or not, far too many folks judge a charity by its cost of fundraising and ‘overhead’.

From regulators to the media, from charity watchdogs to far too many nonprofit boards — and even some fundraisers themselves — the false metric of ‘cost of fundraising’ has created a big mess of misunderstanding.

Fortunately, the industry is waking up and finally seems motivated to deal with the issue.