Tuesday, September 10, 2013
USPS Update: 7 Issues Mailers Need to Know : Page 1 of 2 : Target Marketing: Direct mail remains an important part of many marketers' multichannel mix, capable of cutting through the electronic messaging clutter and driving strong ROI. However, direct mailers must adapt to the rapid changes taking place in the U.S. Postal Service, Opens in a new windowincluding evolving technology requirements and cost-cutting measures. Marketers also need to be aware of the financial challenges facing the USPS, and the Congressional support of Postal Service needs. Here are seven key issues forcing it to evolve.