Retention: Right Questions … Wrong Answers | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

Retention: Right Questions … Wrong Answers | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits: Retention: Right Questions … Wrong Answers
By Roger Craver | November 19, 2013
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As you can see from Tom’s post yesterday, when it comes to fundraising planning and budgeting, The Agitator clearly believes the most important questions should focus on boosting retention and increasing lifetime value.

Tom phrased the ‘Boss’s’ key planning questions this way: