Donors Flee When Processing Too Slow | The NonProfit Times: hiloh Stark, chief digital officer at Amnesty International (AI) in Washington, D.C., was unhappy six months ago when he looked at the organization’s website traffic from mobile devices. There were an impressive number of visitors from mobile users but the visitors who made a gift through their donation page were considerably fewer.
“The primary thing we saw was our mobile traffic rate was up but our mobile conversion rate was down,” said Stark. “These were trends that were important to our future campaigns.” They got to work on creating an improved donation page.
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