Duke Haddad - Organizing a Media Fundraising Event That Sizzles! : FundRaising Success: Marketing discovers and engages buyers while branding makes loyal customers. The Salvation Army Indiana DivisionOpens in a new window recently sponsored a special event with both concepts in mind.
The 2014 Red Kettle Cook-OffOpens in a new window was created to secure sales from the public by selling hamburgers from various Indianapolis media participants. An additional goal was to educate the public and media on the mission of the Salvation Army and what programs it supports in the central Indiana community. The 2014 Cook-Off was improved with new event leadership and greater flexibility to think out of the box. Communication and education were major event goals.
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