Handle crises responsibly and openly � Philanthropy North Carolina: When your nonprofit is dealing with a serious problem is not the time to run, hide and pretend nothing is wrong.
A crisis is the time to show you are true to your cause, and to reassure your constituents, donors, partners and the public that you are aware of the problem and dealing with it.
So be honest and direct about what is wrong and what you are doing to fix it.
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