Aroma, Touch and Words All Boosted Giving - The NonProfit TimesThe NonProfit Times: "James, a professor of personal financial planning and Texas Tech University in Lubbock, Texas, presented some of the latest findings on the science of giving during the Association of Fundraising Professionals 2014 International Conference on Fundraising in San Antonio, Texas earlier this year.
“Charitable giving is rewarding, activating the reward centers in the brain like when people receive gifts,” said James."
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