Nonprofits: Ban These Phrases from Your Vocabulary: "GuideStar, the BBB Wise Giving Alliance, and Charity Navigator don't ever want to hear you say these words again:
"Only X% of your gift goes to overhead." OR
"Only X cents on the dollar go to overhead costs."
Why? Because you do both your organization and your donors a great disservice when you focus on overhead as the key indicator of your worthiness to receive donations."
'via Blog this'
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