Year-End Charitable Giving Bonanza is a Myth | Atlas of Giving - Fundraising Forecasting: "Posted on December 22, 2014
There is an assumption in the U.S. that the best charitable giving season is October, November, and December each year (Year-End). The facts do not support this myth.
Most believe that there are two reasons that year-end giving is good. First, they assume that donors are in the giving mood as they engage in all types of holiday gifting. The second theory is that donors are anxious to make gifts that they can deduct on their upcoming 2014 tax returns. Facts don’t support these assumptions. People give because they are asked…not because they are feeling the ‘giving spirit’. Only 36% of Americans itemize their taxes and about 80% of those take a charitable deduction. This means that fewer than 30% of all Americans could even possibly be motivated by tax benefits in their giving. And, many of those donors made their gifts at other times of the year. In fact, the 10 largest gifts made in 2014 were NOT made in the 4th quarter."
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