Jeff Schreifels Romancing the Moves (Management) Major Gifts Fundraising : FundRaising Success: "Moves management. Sounds really sexy, doesn't it? Not really. But if not done correctly, you will be an utter failure as a major gifts officer (MGO).
When I'm in a room with MGOs and we start talking about vision and inspiring donors to give, putting together goals and strategy, I see faces light up. Then, when I start talking about executing these goals through solid moves management, documenting these moves into your database and being accountable to them, folks turn sour."
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