5 needs of a middle donors campaign - The NonProfit TimesThe NonProfit Times: "Fundraisers are aware of the need for stewardship, but as Jennifer K. Pelton of Public Justice Center Maryland (PJCM) said, they should not get so hung up on stewardship mode that they forget to ask for something once in a while.
Speaking during the AFP International Fundraising Conference, Pelton used the example of an initiative called the Middle Donors Campaign that her organization used successfully to only to acquire new information but also to receive additional unanticipated gifts."
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