Can You Measure Return on Investment on Philanthropy? - NonProfit PRO: "ince Hurricane Katrina, Loads of Hope has completed more than 60,000 loads of laundry for 21,850 families across the nation. In the wake of floods, hurricanes and wildfires, Tide shows it cares more about the people they serve than the product they sell. It’s a powerful message. And to be fair, it’s a powerful marketing strategy."
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