Star Power: The Pros and Cons of Celebrity Endorsers - NonProfit PRO: "It’s been six years since Lance Armstrong last rode in
the Tour de France. It’s been three years since the U.S. Anti-Doping Agency banned Armstrong from cycling and stripped him of his seven Tour de France titles. And it’s been two years since Armstrong sat with Oprah on national television, at last admitting to allegations that had dogged him throughout his career: doping, performance-enhancing drugs, bullying, cover-ups. It was the final unraveling of the great underdog-becomes-champion-becomes-American-hero-story—“one big lie,” Armstrong called it."
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