Forbes.com: Armstrong Marketing Subtly Boosts Nike: "Armstrong Marketing Subtly Boosts Nike
09.26.2004, 04:22 PM
The T-shirts were yellow. The bracelets were yellow. Even the wall murals had a yellow tint. There was so much yellow inside the cavernous convention center here where Nike shareholders met last week, that Nike executive Mike Parker pretended to shield his eyes as he stepped onto the stage. 'Looking bright,' he announced to the several hundred stock owners, almost all wearing Lance Armstrong's signature bracelet. "
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