DMANF Statement on NY Charitable Giving Report

DMANF Statement on NY Charitable Giving Report: "DMANF Statement on NY Charitable Giving Report
December 27, 2004 � The Direct Marketing Association Nonprofit Federation (DMANF) today is reviewing a just-released report that attempts to measure nonprofit efficiency based on a small number of telemarketing campaigns in the state of New York.

We are pleased to note that the report acknowledges there are legitimate instances where the financial efficiency of a specific campaign does not tell the full story.

We agree with NY Attorney General Eliot Spitzer that it is incumbent upon nonprofit organizations to solicit bids in advance of contracting out with a professional fundraiser.
However, the decisions to work with a professional fundraiser must be based on the specific goals and objectives of the nonprofit, which may range from advocating, to raising funds, to building awareness, or even to educating the general public.

In many instances solicitations are made for purposes beyond just fundraising, as Attorney General Spitzer points out in his report's caveats, listed below. There are reasons why some campaigns may be more financially successful than others."