The Jewish Journal Of Greater Los Angeles: "Charities Seek Ties to MTV Generation
by Marc Ballon, Senior Writer
Jewish charities, already having a hard time because of intermarriage, assimilation and growing competition from non-Jewish nonprofits, face what could be their biggest challenge yet: finding a way to appeal to legions of young Jews who stand to inherit billions over the next 20 years, but whose Jewish identities are generally weaker than that of their parents"
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