SouthBendTribune.com: Fund-raisers haven't embraced Internet

SouthBendTribune.com: Fund-raisers haven't embraced Internet: "January 4, 2005
Fund-raisers haven't embraced Internet
OUR FAMILIES: PHILANTHROPY

By CHARLES STORCH
Chicago Tribune
Many stories were written this past election cycle about the power of the Internet as a fund-raising tool. But a report released in December on the climate for philanthropy suggests fund-raisers for non-profits are not yet wowed by the Web.
The finding is a small piece of a larger survey of 215 fund-raisers and consultants by the Center on Philanthropy at Indiana University. Participants reported low rates of success with e-mail and the Web as solicitation techniques compared with such standbys as seeking major "