Gay-Specific Marketing May Influence Brand Loyalty: Survey

Gay-Specific Marketing May Influence Brand Loyalty: Survey: "
Gay-Specific Marketing May Influence Brand Loyalty: Survey
(Direct Newsline)�Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, according to a new survey by Harris Interactive.

Seven in 10 GLB respondents said they are extremely or very likely to consider a brand known to provide equal workplace benefits for all of their employees. Half (51%) of GLB respondents also report they are extremely or very likely to consider brands that support nonprofits and/or causes important to them"