Democrat & Chronicle: Business: "Three firms make charity a Valentine
Amy Wu
Staff Writer
(February 9, 2005) � With Valentine's Day around the corner, Julie DeRoller has been juggling two jobs. Between breaks, during lunch, and even on weekends, the art director at Dixon Schwabl Advertising makes Valentine's cards.
Since Feb. 3, DeRoller and 60 colleagues have churned out more than 120 cards for a cause.
The $5 cards come in nine designs and sale proceeds go to The United Way of Greater Rochester, one of the agency's clients.
Traditionally, Christmas and Thanksgiving are big holidays for corporate giving. But now some companies such as Dixon Schwabl are using Valentine's Day as a focus for charity. "
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