Wednesday, March 23, 2005

Question Celebrity (washingtonpost.com)

Question Celebrity (washingtonpost.com): "Question Celebrity
By With Hank Stuever
Sunday, March 20, 2005; Page W03
What is the greatest gift a celebrity can give to a good cause: a fat check, or the use of his or her name and image to lure more (but perhaps less fat) checks from the rest of us?
Suzanne Klein of Washington e-mails that she's been involved with a number of nonprofit events that included donated celebrity clout and that 'rarely does the celebrity take a minute to write a check to the charity that they have just affiliated themselves with. I understand that lending their name is what they believe they are donating, but why not go a step further, even if it's not a large amount? They have typically gotten some great press from the event; it's the least they could do.' "

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