FT.com / Your money - Robert Budden: That empty feeling

FT.com / Your money - Robert Budden: That empty feeling:

snip snip
"Text alert
When you give money to charity you hope all of this money goes to your chosen cause. Indeed, in most instances, this is the case. But it is not always so if you donate via your mobile phone.
We should encourage charitable donations via mobiles as this introduces a new generation of consumers donors to charitable giving. But how can we expect these people to carry on giving to charity in this way when as much as 50p out of a typical �1.50 text donation is eaten in fees and tax?"