Salesmanship in proposal writing - The NonProfit TimesThe NonProfit Times: "Most nonprofit professionals believe passionately in their organization’s mission, and new grant seekers often believe that articulating their organization’s good work is all that’s needed to win funding. “Their commitment to the issue is so strong that they can’t imagine the funder won’t feel the same way and jump on board,” said Holly Thompson, contributing editor for The Grantsmanship Center, in Los Angeles, Calif."
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