Friday, April 15, 2005

SocietyGuardian.co.uk | Society | Off diary: Viewers to vote on lottery cash

SocietyGuardian.co.uk | Society | Off diary: Viewers to vote on lottery cash: "Viewers to vote on lottery cash

TV show aims to get public more involved in choice of good causes

Alison Benjamin
Wednesday April 13, 2005
The Guardian

A TV show that allows the public to choose which charities receive millions of pounds of lottery cash is the latest move to popularise the national lottery.
ITV is in discussions with the lottery distributor, the Big Lottery Fund (BLF), to launch a programme coinciding with the station's 50th anniversary celebrations in September. The programme, with the working title The People's Millions, is expected to give viewers the chance to vote for the charity most deserving of support, with sums as high as �50m on offer."

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