Sametz Blackstone's Transformation of the Fuller Craft Museum Leads to a Surge in Memberships and Soaring Attendance

Sametz Blackstone's Transformation of the Fuller Craft Museum Leads to a Surge in Memberships and Soaring Attendance: "June 20, 2005 09:27 AM US Eastern Timezone

Sametz Blackstone's Transformation of the Fuller Craft Museum Leads to a Surge in Memberships and Soaring Attendance

BOSTON & BROCKTON, Mass.--(BUSINESS WIRE)--June 20, 2005--Just one year after Sametz Blackstone Associates, a Boston-based strategic communications consulting firm, helped transform the Fuller Craft Museum's brand, exhibit openings that used to attract 50 people now draw up to 1,000. Loans from private collections have been flowing in so fast that they need to be divided into separate shows. Memberships have surged forward by 44 percent and development activity is increasing rapidly. Fuller Craft, while building on its commitment to its home community of Brockton, Massachusetts, is quickly becoming a museum of national and international standing.