ThirdSector: "Fundraising News: Children's charity tests out 'circular' fundraising model
The NSPCC is piloting an American method of fundraising that aims to build a base of passionate and committed lifelong donors.
It is based on a fundraising system created by Terry Axelrod, the founder of US-based organisation Raising More Money, who is touring the UK this week to promote the model.
Axelrod has called his system 'a circular organic process to build lifelong relationships with donors'. "
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