DMNews.com | News | Article: "search Engine Guide: Consultants Should Help Nonprofits Define Goals
July 28, 2005
By: Donald L. Baker
NSI Partners
don@nsipartners.com
NSI Partners' Donald L. Baker
Nonprofit organizations, like their for-profit counterparts, are aware of the need for search engine marketing to boost their online visibility. Nonprofits, which include trade associations and nongovernmental organizations as well as educational, public interest and religious groups, have information they wish to share with the public.
But as their budgets often are quite limited, many nonprofits are choosing SEM as a major part of their overall marketing and public relations. The search campaign therefore becomes more than a technical, Web site-based exercise. Properly conducted, it can give the nonprofit client strategic feedback regarding its goals, audience and message."
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