A philosophy of helping: Ben and Jerry's founders have cut a different path

A philosophy of helping: Ben and Jerry's founders have cut a different path: "A philosophy of helping: Ben and Jerry's founders have cut a different path

Sunday, July 18, 2004
By Linda Dickerson

When they first met in junior high school, Ben Cohen and Jerry Greenfield didn't know that they would change the course of business history. They not only set a new standard for premium ice cream, but they also established a new standard for the way that companies relate to their communities.

These two classic entrepreneurs first aligned themselves because as Cohen says, 'We were the two slowest, fattest kids in our class.' Other than their physique, the two gentlemen shared a fundamental belief that 'as you help others, you are helped in return.'"