University Business: Getting to One-Click Giving

University Business: Getting to One-Click Giving: "Getting to One-Click Giving
Quick for donors and data-rich for schools, online fundraising is taking off.
By Rebecca Sausner
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At Boston College, 'You Make It Happen.' Or, at least that's the theme dominating the alumni fund's 2005 e-mail campaign, with each edition pairing an alumnus who has given a small amount each year with a researcher at the school who has made an important contribution to his or her field.

'The concept is that unrestricted money that alums give allows flexibility to the university to use it wherever it's needed,' says Christine Sanni, executive director of Advancement, Communications, and Marketing at the school."