Charity Village® NewsWeek: "Publishing Note: NewsBytes is taking a holiday next week. The next issue of NewsBytes will be published on August 14, 2005.
Giving up by seven percent in 2004
Canadian charities brought in an average of seven percent more last year through their fundraising efforts, according to the latest State of Fundraising 2004 survey by the Association of Fundraising Professionals (AFP). Along with the strong increase, 62 percent of charities reported raising more money in 2004 than in 2003, with another 12 percent raising approximately the same amount in both years.
Charities reported the greatest success in 2004 with online giving, special event planning and major gift fundraising. Sixty-eight percent of respondents raised more money through online giving in 2004 than in the previous year, while success rates for special events (65 percent) and major gifts (60 percent) were not far behind.
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