Donors Passionate About Charities, Wary of Slick Marketing :: PNNOnline ::

Donors Passionate About Charities, Wary of Slick Marketing :: PNNOnline ::: "Donors Passionate About Charities, Wary of Slick Marketing
Posted by: shannonleskin on Monday, October 24, 2005
Topic General Fundraising


American donors are passionate about the charities and nonprofits they support, but are concerned when these organizations market themselves like 'big business,' a report from Public Agenda finds.


The report, The Charitable Impulse, finds that donor sentiment about charitable organizations is 'enthusiastic and positive,' especially when it comes to smaller local charities and human service organizations, and that giving tends to be based on personal experience and emotional connections. But donors also have a long memory for scandal and waste, and they often take past misdeeds 'quite personally.' "