Soft heart, hard head: TD counsels 'investor approach' to charity - Yahoo! News: "TORONTO (CP) - Canadians whose charitable generosity is in danger of succumbing to 'donor fatigue' should react by applying investment principles, TD Bank economists advice.
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TD Economics looked at Canadian charities a year ago and found the sector under stress, and 'this year has brought a new challenge as charities struggle to gain attention amidst a spate of natural disasters that have, according to expert commentators, led to donor fatigue,' the bank economists say."
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