calendarlive.com: Merging movies and activism:
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"Launched early last year by EBay co-founder Jeff Skoll, Participant is a once-in-a-blue-moon business proposition, a media company devoted to making socially relevant movies. With something like $3.5 billion in his bank account, Skoll, 40, is eager to spend some of the money using the power of cinematic storytelling to stimulate involvement in social issues. 'To me, we're straddling the line between business and philanthropy,' says Skoll, whose earnest, thoughtful manner marks him as a fish out of water in the Hollywood shark tank. 'If a film is successful, but does no good in the world, I would consider it a failure. Whereas if a movie does some good but doesn't make a lot of money, I'd still say it was worthwhile.'"
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